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Applications for Champions in Action Grant Focused on Mental Health and Well-being Now Open

Selected nonprofit will receive $50,000 and promotional and volunteer support in 2025

Citizens and NECN are now accepting applications for Citizens’ 2025 Champions in Action grant program focused on mental health and well-being. Nonprofits who are delivering and advocating for mental health and well-being services and resources needed to help people achieve their potential are encouraged to apply for the opportunity to receive $50,000 in unrestricted funding from Citizens, media coverage from NECN and volunteer support from Citizens colleagues. 

“At Citizens, we understand the importance of mental health and well-being on an individual’s long-term success,” said Lisa Murray, Massachusetts Market President, Citizens. “In this Champions in Action round, we’re looking forward to uplifting valuable nonprofits who are committed to helping people reach their potential by expanding access to mental health and well-being services and resources.”

Applications can be completed online at www.citizensbank.com/champions and must be submitted by September 13, 2024.  

To be eligible for consideration, an organization must:

  • Be a MA-based nonprofit organization that provides direct access to mental health services and resources; delivers education and advocacy around mental health and well-being; is actively working to remove barriers to adequate care for the populations they serve; and/or is working to address root causes of mental illness via programming.
  • Have a total operating budget between $250,000 and $5 million.
  • Be able to provide 1 – 2 volunteer projects, including at least one skills-based volunteer project, for Citizens colleagues to engage in.

Citizens’ Champions in Action program celebrates and supports local nonprofits with operating budgets under $5 million who are creating meaningful and measurable impact in the communities they serve. Twice a year, one nonprofit in each of Citizens’ nine major markets is selected to receive funding, promotional and volunteer support to accelerate programming and services focused on a topic that aligns with one of Citizens’ sustainability and impact focus areas – Driving Positive Climate Impact, Building the Workforce of the Future, and Fostering Strong Communities. 

Since the program’s launch 22 years ago, Citizens has awarded more than $11 million in contributions and promotional support to over 380 nonprofits across the bank’s footprint. In Massachusetts alone, 63 nonprofits have been honored, receiving more than $1.8M.

For more information about the Champions in Action program please click here. To learn more about Citizens’ sustainability and impact strategy, visit please click here.


About Citizens Financial Group, Inc.

Citizens Financial Group, Inc. is one of the nation’s oldest and largest financial institutions, with $219.9 billion in assets as of June 30, 2024. Headquartered in Providence, Rhode Island, Citizens offers a broad range of retail and commercial banking products and services to individuals, small businesses, middle-market companies, large corporations and institutions. Citizens helps its customers reach their potential by listening to them and by understanding their needs in order to offer tailored advice, ideas and solutions. In Consumer Banking, Citizens provides an integrated experience that includes mobile and online banking, a full-service customer contact center and the convenience of approximately 3,300 ATMs and approximately 1,000 branches in 14 states and the District of Columbia. Consumer Banking products and services include a full range of banking, lending, savings, wealth management and small business offerings. In Commercial Banking, Citizens offers a broad complement of financial products and solutions, including lending and leasing, deposit and treasury management services, foreign exchange, interest rate and commodity risk management solutions, as well as loan syndication, corporate finance, merger and acquisition, and debt and equity capital markets capabilities. More information is available at www.citizensbank.com or visit us on XLinkedIn or Facebook.

About NBC10 Boston

Owned by NBCUniversal, NBC10 Boston delivers viewers in the Greater Boston area, Southern New Hampshire and Northeastern Massachusetts NBC’s award-winning daytime, primetime and late-night signature programs and local breaking news and information. The station features the most accurate weather in the region with “First Alert Weather” and an exclusive 10-day forecast. Additionally, NBC10 Boston features the market’s only daily live lifestyle program, “The Hub Today.” The station’s investigative units, “NBC10 Boston Responds” and “The Investigators” answer local consumer inquiries and shines a light on questionable practices. NBC10Boston’s news coverage and content is also delivered to viewers on-the-go through its dedicated website NBC10Boston.com, a customized mobile app and via Facebook, Instagram, Twitter and Snapchat. The station has been awarded eleven Edward R. Murrow awards since its launch, including for “Overall Excellence” and “Diversity, Equity and Inclusion.”  


About NECN

Owned by NBCUniversal, NECN serves as the largest 24-hour regional news network in the U.S.  Since its launch in 1992, NECN has grown to include 3.6 million subscribers in more than 1,050 cities and towns throughout all six New England states. NECN has established itself as an industry leader as the only cable television news station to earn a George Foster Peabody Award and the Alfred I Dupont- Columbia University Broadcast Journalism Award, among many other accolades. On January 19, 2020, NECN relaunched its entire network targeting a new audience – millennial Women 25-54. As a digital-first network, NECN has changed the way it delivers news, entertainment, and lifestyle content across all platforms. 

About Telemundo Boston

Owned by NBCUniversal, Telemundo Boston, WNEU, is a local Telemundo owned station that serves viewers in the Greater Boston area. Telemundo Boston produces 10 hours of local news programming each week. The station’s newscast, “Noticiero Telemundo Nueva Inglaterra” (Telemundo New England News) is the #1 Spanish- language newscast in New England airing every weeknight at 5:00 PM, 5:30 PM, 6:00 PM and 11:00 PM and delivers live, local breaking news, weather forecasts and special reports, as well as sports and entertainment information to Spanish-speaking audiences in Boston and in Hartford, Connecticut through a simulcast via WRDM. Audiences can also receive the most-up-to-date news and information across the station’s digital and mobile platforms at TelemundoNuevaInglaterra.com, via the “Telemundo Nueva Inglaterra” mobile app, and its social media channels @TelemundoNI.  

About NBC Sports Boston

NBC Sports Boston reaches more than 4 million households in Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island, and Vermont. Programming includes the Boston Celtics, Arbella Early Edition, Boston Sports Tonight, Celtics Post Up, Monday Night Patriots, Quick Slants, Football Day in New England including pre and post-game programs surrounding all Patriots games, CAA football, basketball and more. NBCSportsBoston.com and all of the network’s social media channels (@NBCSBoston) provide continuous news, video and in-depth, up-to-the-minute coverage of New England sports. Visit NBCSportsBoston.com for more information. Check local listings for the specific channel location for your area.


The above press release was submitted to us by Citizens Financial Group.

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