December 11, 2023 |City of Lynn, City Services, From the Mayor, Lynn Planning Department, News, Trash & recycling

Creative idea for keeping Lynn clean

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The City has partnered with Creative Outdoor Advertising on a program that has added more than 4,300 gallons of capacity for waste disposal in the downtown and other commercial districts, including Market Square and Boston Street.

Creative Outdoor, a Florida-based company providing streetscaping programs to more than 150 municipalities and transit authorities in North America, has installed 48 units that contain three 30-gallon trash barrels. Creative Outdoor collects the trash at no cost to the City and covers the cost of installation and maintenance. Creative Outdoor has the right to sell advertising on the units and keep the majority of the revenue, while the City also gets a small percentage.

The City has access to an online portal through which it can submit requests for containers to be emptied or repaired, according to Lauren Drago, associate planning director. Creative Outdoor can electronically track when a unit was last serviced.

Artists from RAW Art Works and the mayor’s office helped design the signs that have been placed in some of the units that do not yet contain ads.

“It matches the branding of our Downtown Cultural District. We wanted to make sure the placeholders look really good.”

Lauren Drago, Associate Planning Director

Advertising on the containers also presents an opportunity for local businesses to enhance their brand awareness, Drago said.

Last summer, the City used American Rescue Plan Act (ARPA) funds to purchase 75 Bigbelly barrels that were placed in more than two dozen parks across the City. Those barrels contain a solar compactor, allowing for maximum capacity.

“Keeping the City clean is a priority for residents and all of us in government,” said Mayor Jared C. Nicholson. “We are fortunate to have partners supporting those efforts.”

The above press release was submitted to us by Mayor Nicholson’s office.